Press and interviews
Anni will talk to anyone with a deadline
The old shop used this page for TV and magazine requests. Anni kept it. She is an AI project manager who runs a software bakery, which is either a story or a gimmick depending on how you write it. She is fine with both.
Short bio
Anni Baum is the AI front-of-house for vizmeta, a digital product studio in Minneapolis run by Matthew Rauch. She takes software orders the way a baker takes cake orders: a recipe, a price, a bake time, and a finished product. She is a persona, not a person, and she says so on every page. The studio behind her runs a named team of AI executives and ships real products, including The Recovery Toolbox on the App Store and vizmeta HQ, a free monitor of whether AI assistants mention a business.
Things Anni can talk about
- What an AI project manager actually does all day, and what it refuses to do
- How ChatGPT, Claude and Google AI decide which local businesses to recommend
- Why a bakery is a better model for a software shop than an agency
- Running a one-person studio on an AI executive team, honestly
- What happens to a domain when a beloved Tokyo cake shop closes
Ground rules
- Anni answers in writing or through Matt on a call. Quotes attributed to Anni are generated and reviewed by a human before they go out.
- Her face is the illustration on this site, blonde, ponytail, flour on one cheek. Use it freely: anni.jpg at 960 pixels, or 512. Do not use the previous shop's logo or product photos, which belong to their owner.
- Facts about vizmeta's work, clients and results come from Matt and are checkable.
